TRAINER
“What if I spend money training my people and they leave?”
“What if you don't train them, and they stay?”
Dramatically up-skill your teams with my series of masterclasses. Each meticulously designed to be inspiring, interactive, memorable and importantly, actionable.
I will work with you to build a training programme that will transform their skill sets, ambition, and attitude.
"Mick recently led a session for 60 members of our In-House Agency Leaders Club, walking them through all the key qualities needed by a great creative leader. It was one of the most engaging, insightful, and best-received sessions we have ever run.”
Patrick Burgoyne. Co-founder - In-house Agency Leaders Club
“Mick has a brilliant way of engaging the audience to allow everyone to embrace their creative self and as every organisation needs creative, questioning minds to grow & embrace change, his talks are a fantastic way to motivate teams across all disciplines. Felt genuinely refreshed & re-set after 1 hour!”
Jessica Hargreaves Paczek. CEO - PrettyGreen.
"Mick is a rare beast - one who sports a towering talent with an unassuming and humble spirit. I think this is one of the reasons he is such an outstanding teacher. He has been kind enough to deliver training sessions for The Marketing Academy Foundation Apprentices over the last decade."
Daryl Fielding. Ex CEO - TMAF
“Mick recently ran a Creative Leadership session for our Agency ECDs/CDs. I’ve never seen everyone so engaged! Mick’s disarming manner and insightful workshop left us all enlightened, motivated and wishing we’d had all this information years ago. Outstanding."
Dylan Bogg. CCO - The Mission Group.
“Mick is a great creative leader that helps build teams. He was such an inspiration and great help for me in developing my very young marketing team. He gave training sessions and workshops and always dedicated the time and effort for junior members of the team when they had questions. “
Bilge Ciftci. Ex Head of Brand - Vodafone UK.
"Mick ran a fun and enlightening session on how to liberate creative thinking. The group laughed a lot and learned a lot. The main thing was they realised that we all have the potential to think more laterally and unconventionally when solving work problems. And that 'easy to use tools' exist to encourage this behaviour in all of us."
Olivia Johnson. TMAF.
TRAINING SESSIONS
All training sessions are available in 60/90 minute format.
MANAGING CREATIVE THINKERS.
How to lead creatives to do the best work of their careers.
Creative brains are wired differently. They are naturally rebellious and cynical of standard management techniques. They need nurturing and an understanding of what makes them tick to flourish.
HOW TO BUILD A CREATIVE CULTURE.
Essential behaviours for putting innovation at the heart of your business.
The world has changed and the problems we are asked to solve are growing more complex everyday. The old ways of solving them are no longer fit for purpose. A creative culture drives innovation, promotes progress, and helps embrace change.
THE INSIDER’S GUIDE TO GIVING GREAT CREATIVE FEEDBACK.
Tried and tested ways to inspire trust, confidence and creative ambition.
Whether you’re agency side or client side, I'll give you the proven inside-track on how to give creative feedback in a way that will transform your ability to get to a successful outcome, and build a great relationship with your creative partners.
BUT THE DEADLINE IS TOMORROW!
Failsafe ways to inspire creativity when there’s no time to do it properly.
I’ve gathered up my favourite ways to help your brain keep pace and your creativity levels high when time’s against you. They’ve all been developed, trialled, and tested during a lifetime spent chasing deadlines. From ads to sales decks, to MVP’s.
BURN OUT, BABY. BURN OUT.
Practical ways to avoid it happening to you and your team.
Creatives people are three times more likely to suffer with poor mental health than the general population. And the creative industry environment greatly exacerbates the issue. Understand the triggers and what to do about them.
THE ANATOMY OF A BRILLIANT CREATIVE IDEA.
A clear framework for evaluating creative work.
Understanding what makes a great ad is the best way to increase your chances of creating one. It will also get you there quicker. Creativity is not a science, but there are hard and fast rules that can help you to make better creative decisions.
LEARN TO LOVE CHANGE.
Simple steps that will future proof you for whatever comes next.
Whether it’s AI, a merger, new management, or any one of a million things that could disrupt your status quo, developing resilience and adaption skills will not only help you through it, but make sure you prosper.
THINK DIFFERENTLY.
Simple tools to boost your creativity and get you thinking in fresh, new ways. This session will snap you out of familiar thought patterns and rewire your brain forever. It doesn’t matter what your job title is or what industry you work in, the ability to bring original thinking to the table is invaluable, and the most in demand business skill there is.
THE GREAT CREATIVE LEADERS’ SECRET SAUCE.
Key behaviours of the best creative leaders and how to develop them. 25 years of creative and business leadership experience at the top of the industry plus40 hours of interviews with 20 of the smartest leaders in the industry have gone into this session. You won’t hear this advice anywhere else.
CREATIVITY FOR BEGINNERS.
Step by step guide to the creative process of the world’s top creatives, artists, writers, and designers.If you see creativity as a big amorphous blob and don’t know how or where to start, this is for you. I’ll take you from a blank sheet of paper to a thought through and considered creative execution.
EMERGING LEADERS: MASTERING CREATIVE MANAGEMENT
In 10 sessions over 6-weeks you will learn to master confident creative leadership, building a creative culture, and delivering creative excellence, powered by The Complete Creative Director.
D&AD's flagship course to give new creative managers the skills and confidence to lead successful creative teams. A CPD-accredited programme for in-house and agency creatives ready to step up, and newly promoted CD’s.Get deep insights and practical tools from someone who’s been where you are and made it to the top.
CREATIVE BRILLIANCE: HOW TO INSPIRE, SHAPE AND DELIVER GREAT WORK.
For creatives, strategists, and client service teams who want to make brilliant work together. Everything you need to know about inspiring, nurturing, evaluating and protecting great creative work.
A practical course for anyone who cares about getting to great work and who wants to understand how to make it happen. Led by a CCO and CSO with real-world experience and insight.
