The Creative Nudge
Simple Steps to Help You Think Differently
Description
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.
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"An utter joy. It's filled with games and tasks and ideas to be more ridiculous and think differently. It also includes the science as to why that's so bloody essential."
Amy Kean, Author
"Intelligent but unintimidating and often humorous. A wonderfully written smack in the face for anyone who needs to reassess things they do on autopilot."
Matt O'Mara, CCO/CSO at Novel
"A wonderfully practical book that shows you how to apply findings from behavioural science to help you become more creative."
Richard Shotton, Author — The Choice Factory
"An easy-to-read book with substance, jam-packed with activities to develop new habits and boost creativity, backed up by science, quotes and humour."
SarahLoou, Amazon Review